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Job Description

We are seeking a professional individual to join our team as a CRM Retention Manager (d/f/m).

This is an excellent opportunity to work in one of the most ambitious CRM Teams! We support the entire mobile.de platform with user-journey communication to build an outstanding experience for our customers and at the same time ensure business growth.

As a person that has experience with CRM campaigns (E-Mail, Push), an eye for details, a passion for people and high-performing teams, a metric driven approach and agile mentality you will love working with us.

The role:

  • You will gain a deep understanding of the needs of buyers and sellers based on customer insights and performance metrics to define priorities and craft CRM concepts.
  • Work with a team of highly qualified, down-to-earth marketers, Product & Tech professionals and creative agencies, using our data intelligence, to build automated, Omni-channel CRM campaigns.
  • Coordination and preparation of experiments to improve existing campaigns
  • Build strong relationships with internal partners from different functions: be the senior point of contact for CRM integrations into our product. Work closely with marketing and product teams to maximise our business impact, optimise our user journeys and deliver on our strategy.
  • You help to craft a customer relationship mentality from a communication point of view and take colleagues along with you to strengthen the mobile.de customer communication approach.
  • Report and evaluate results: you supervise and report on results of your campaigns and assets. From small optimizations to the bigger picture, you are able to bring along and enthuse your colleagues and partners.


  • Completed your studies and have 4+ years of experience in a CRM role and proven experience in common techniques like A/B Testing, conversion optimization, customer segmentation and project management
  • Confidence and willingness to take ownership over projects
  • Strong skills in concepting new campaigns (e.g. Miro, Mural, PowerPoint), project management (e.g. Atlassian, Monday) and experience with communicating results to different audiences
  • Strong attention to detail, solid analytical skills and skills to make decisions based on proven data!
  • Manage project complexity and deal with distractions like Slack messages, side-projects and incoming E-Mails
  • Collaborative Partner: You demonstrate excellent communication skills. You make sophisticated topics easily understandable for your recipients and ignite passion and support for your ideas.
  • You use excellent judgment, you have high standards and are not easily satisfied with the status quo.
  • Strong working in a team with the ability to foster collaboration, value other perspectives and gain support across a wide network
  • Proficient in English and ideally also German, understanding German is required

Additional Information

  • Opportunity to shape the way we work. Your feedback and opinions are valued at all levels of the organisation
  • Benefits including annual bonus plans
  • Flexibility to work when and how you want - flexible hours, autonomy to set your own agenda, choice of phone and computer
  • Smart Working Policy - work remotely some of the time, balanced with time in the office together with your team - between 5 and 45 days per quarter in the office depending on each team. (Please clarify this for your team during your first interviews!). 
  • ‘Work from anywhere’ weeks - up to four weeks working from anywhere, including from another country, as long as you have an internet connection!
  • Career development, including individual training budget and language classes
  • 28 days of holidays

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. 

Covid-19: We’re reviewing the situation on a regular basis to ensure that we follow all local government guidelines and put the health of our people first. All interviews are currently taking place virtually. 

Company Description

Founded in 1996, mobile.de disrupted the status quo of buying and selling cars with the first online vehicle marketplace, driven by the idea to create something new. As a driver of change for growth and innovation, we became more than just a platform. We are an ecosystem of skilled and entrepreneurially minded people, a community to unite sellers and buyers. As the No 1 marketplace in Germany we closely cooperate with a powerful network of around 42,000 dealers and connect them with almost 17 million unique users per month. 

Mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 40+ products in 15 countries.